Narendra Modi has readied a strategy to deal with his opposition within the party and outside of it. So, no one should be surprised if in the days to come, media comes to know of some old skeletons from the cupboards of Lal Krishna Advani, Sushma Swaraj, Yashwant Sinha and Shatrughn Sinha. Modi is getting all possible help from the US PR firm Apco Worldwide in this regard. Modi agreed to use the services of PR company Apco for the first time in August 2007 on the advice of some of his NRI friends. Since then the company has been working on making a brand out of Modi and Gujarat. The idea for “Vibrant Gujarat” is also said to be the brainchild of this company. This same company has a role to play not only in Amitabh Bachhan becoming the brand ambassador for the state but also Modi being addressed by the moniker NaMo. Modi renewed his contract with the company in 2009 and it is said that with the help of this company, an investment worth $153 billion have come to Gujarat until now. This same company has spread-headed the successful political campaigns such as One Israel, One Malyasia. Sukanti Ghosh takes care of the media company’s operations in India.