The Congress is trying all it can to make Rahul’s image shine as compared to NaMo. Congress’ war room, situated at Gurudwara Rakabganj Road, is recruiting fresh blood under the leadership of Deependra Hooda. Most of the new recruits have been brought in to take care of social media. It is worth mentioning here that the BJP’s war room too has more than 100 people taking care of social media responsibilities and take care of tools such as Twitter, Facebook, Hangout, Google Plus, YouTube and Podcost. Where choosing strategies for election campaigning is concerned, Rahul is behind Modi and there has been no meetings about it for the past four months. All important decisions about election campaigns are taken by Jairam Ramesh, Suman Dubey and Kanishka Singh, thus marginalising those who are a part of the campaign committee. Kanishka and Rahul are on the same wavelength here and feel that advertising and perception management companies can work better where at understanding election communications. Here, Rahul has a great believe of the tactics adopted by Obama and Aam Aadmi Party.